托福口語task6話題范例：Recommend

Listening Part:

Listen to part of a talk in a business class.
(female professor) OK, so last time we were talking about the processes of starting up a business on your own. And how new business owners often encounter a lot of obstacles. But one way to get an easier start is through franchising. That's when there's already a well-known, established company and you open up a new branch of that company in a new location. Your new business will be a part of the larger established company with the same name and it'll be run just like the other branches of that company. Let's discuss some advantages of franchising.
Now, one great advantage of franchising is that the company provides training to you and all of your employees. They teach you about all the aspects of the business and you're given a plan to follow for success. So, you don't have to do the training yourself or come up with your own business plan. For example, if you're opening up a new division of a restaurant that sells pizza, say. Somebody from the company will come to the restaurant that you're opening and they'll train you and your employees in how to prepare the pizzas, how to take food orders, plus everything about how to operate the restaurant so it'll be run exactly like all the other restaurants in the company.
Another advantage of franchising is the established customer base because your business will have the same name as the company that's already well-known. It'll already have loyal customers following. So when you open a new division people will want to come because they'll be confident of its quality. So, again, let's say you're opening a new restaurant, a pizza place. The restaurant is already well-known because it has such good pizza. So when you open your own restaurant with the same name in a new location, people know your pizza's going to be really good, too. They'll go to your restaurant because they already trust they'll have a good experience there.

Question:

Using the professor’s example of the pizza restaurant, explain two advantages of franchising.

Listening keys:

總括:Two benefits of franchising
觀點 1 ： provide training
例子 1 ： open up a pizza restaurant— established company would train them on everything
觀點 2 ： have an established customer base
例子 2 ： open up a pizza restaurant with the same name as an established company—people would come because they know their pizza is good

Sample Answer:

There are two benefits of franchising.
First, the established company would provide training. They would teach the new company about all aspects, and the new business would have a plan to follow. For example, if someone wants to open a pizza restaurant, somebody from the established company would give him trainings on how to prepare the pizza, how to take orders and how to operate. This makes things much easier.
Secondly, the new business will have an established customer base because it uses the same name as this established company, and customers are more likely to have confidence about the quality of their product. For the same example, if this pizza restaurant is already well-known for its good pizza, then when it opens up a new branch restaurant, people already know its pizza is good, and would go to this restaurant to eat.

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