南京新通專家全面解析:美國(guó)留學(xué)商業(yè)分析專業(yè)
南京新通留學(xué)專家谷娟老師為你全面解析商業(yè)分析專業(yè),專業(yè)的介紹以及專業(yè)的工作前景。希望對(duì)大家有幫助,歡迎閱讀。
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1. 專業(yè)概述
商業(yè)分析Business Analytics 簡(jiǎn)稱BA。2013的時(shí)候,當(dāng)時(shí)開設(shè)這個(gè)專業(yè)的美國(guó)院校,可謂是零零散散,現(xiàn)在確實(shí)如雨后春筍。隨著計(jì)算機(jī)熱和大數(shù)據(jù)的概念被提起應(yīng)用,越老越多的美國(guó)院校新增了BA專業(yè)的碩士。很多學(xué)校的官網(wǎng)是這樣說的:主要是越來越多公司,尤其是那些科技公司,如國(guó)外的Google,Facebook, Twitter等,國(guó)內(nèi)的如BAT等(這是我說的),越來越重視數(shù)據(jù)的收集與分析。在這些科技巨頭眼中,世界已經(jīng)進(jìn)入大數(shù)據(jù)(BigData)時(shí)代。南京新通專家表示從這種情況我們可以知得,Business Analytics 這個(gè)專業(yè)還很新,但發(fā)展會(huì)很快,相信還會(huì)有越來越多學(xué)校開設(shè)這個(gè)專業(yè),就業(yè)前景也會(huì)被看好。》》》 獲取2018美國(guó)留學(xué)商業(yè)分析專業(yè)申請(qǐng)要求
從專業(yè)名稱來看,大部分學(xué)校都是叫MS Business Analytics,有些直接叫MS Analytics 從設(shè)置的院系來看,這個(gè)專業(yè)多數(shù)設(shè)置在商學(xué)院下,如UCSD, College of William and Mary, UT Austin, Southern Methodist U, U Rochester, Fordham U, George Washingtonian U, Purdue U等;有些設(shè)置在工程學(xué)院下, 如Northwestern;也有設(shè)置在信息學(xué)院下的,如CMU。設(shè)置在工程學(xué)院及信息學(xué)院下的項(xiàng)目,對(duì)數(shù)學(xué)背景和計(jì)算機(jī)背景要求相對(duì)多。
南京新通專家表示商業(yè)分析主要是用數(shù)據(jù)分析來幫助公司、機(jī)構(gòu)做出合適的決策。商業(yè)分析在應(yīng)用層面主要分為兩種:1)基礎(chǔ)的Business intelligence:通常關(guān)注已經(jīng)發(fā)生的事情的相關(guān)數(shù)據(jù),去分析問題和找到原因,簡(jiǎn)單來說通常涉及到數(shù)據(jù)的獲取和分析; 2)預(yù)測(cè)性分析:通常是更加關(guān)注對(duì)未來的趨勢(shì),形式,等做出預(yù)測(cè)和判斷,通過一些高級(jí)的分析方法比如聚類分析(cluster analysis)幫助公司,企業(yè),機(jī)構(gòu)對(duì)于未來的某一策略,產(chǎn)品的改變提供決策依據(jù)。第一種偏向于管理,第二種更加偏向技術(shù)。
1) 學(xué)制
通常是30-36學(xué)分(10-12門課程),1-2年修讀完。
2) 先修課程
不對(duì)學(xué)生的本科專業(yè)做硬性要求,通常需要申請(qǐng)者有數(shù)學(xué)、統(tǒng)計(jì)、計(jì)算機(jī)語(yǔ)言、和商科基礎(chǔ)課程,以下是College of William and Mary 的MS in Business Analytics項(xiàng)目的先修課程要求
The MSBA Program is highly intensive and quantitative. In order to cover all the material in ten months, there are specific prerequisites that must be completed prior to enrollment in the program: Probability & Statistics, Linear Algebra, R Programming, Python Programming and Business Foundations.
3) 課程設(shè)置
例1:College of William and Mary
Fall (15 credits) |
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Competing through Business Analytics |
Database Management |
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Intermediate Probability and Statistics |
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Machine Learning 1 |
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Optimization |
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Spring (15 credits) |
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Big Data |
Capstone Project |
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Data Visualization |
Heuristic Algorithms |
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Machine Learning 2 |
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Artificial Intelligence - Neural Networks, Genetic Algorithms |
例2:U of Rochester
Full-Time Business Analytics students have two available tracks:
· 10-month program of study (non-internship track)
· 17-month program of study (internship track)
Internships are not guaranteed - students choosing the option to extend their program will be eligible to seek an internship, but are not guaranteed placement in an internship
MS IN BUSINESS ANALYTICS
PRE-FALL |
FALL QUARTER |
WINTER QUARTER |
SPRING QUARTER |
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GBA 463 Economics and Marketing Strategy for MS Students |
GBA 462R Core Statistics for MS Students Using R |
CIS 465A Practicum in Business Analytics I |
CIS 465B Practicum in Business Analytics II |
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GBA 464 Programming for Analytics |
CIS 417 Introduction to Business Analytics |
CIS 442 Advanced Business Analytics |
CIS 434 Social Media Analytics |
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GBA 466 Accounting and Finance for MS Students |
CIS 442 Data Management for Analytics |
|
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CMC Programming Job Search Essentials |
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MKT 436R Marketing Analytics Using R |
Take two* out of: MKT 451 Advanced Marketing Analytics CIS 416 Advanced Information Technology CIS 418* Advanced Business Modeling OMG 411 Supply Chain Analytics OMG 415 Process Improvement |
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COMMUNICATING BUSINESS DECISIONS (MODULES I, II, III, AND IV) |
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I MGC401 Interpersonal Persuasion |
II MGC 402 Communicating Analytics |
III MGC 403 Teamwork |
IV MGC 411 Advanced Persuasion |
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* MSBA Internship Track students will take one less course in the Spring Quarter and will take CIS 418 in the following Fall Quarter
The above study grid is current for the 2016-2017 academic year. While it is not expected that the program’s billable credits will change for the 2016-2017 academic year, the arrangement of courses is subject to change.
2. 就業(yè)情況:
》》》 對(duì)美國(guó)留學(xué)感興趣的點(diǎn)擊咨詢
南京新通留學(xué)專家將從三個(gè)方面給大家介紹商業(yè)分析專業(yè)的就業(yè)情況。
1) 職業(yè)路徑
2) 畢業(yè)起薪
$64000/年 (U Rochester 2016年畢業(yè)生數(shù)據(jù))
3) 畢業(yè)生主要雇主
(U Rochester 2016年畢業(yè)生數(shù)據(jù))
Argus Information & Advisory Services Booz Allen Hamilton Inc. Bosch China China Renaissance Daymon Worldwide EMC Corporation Group M HAN Media, Inc. Horizon Research Consultancy Group Ipsos Business Consulting Kabam Kantar Millward Brown Koning Corporation |
L’Oréal MarketShare Meritco Services Nitro Digital Prudential Financial PwC Realmart Realty LLC Ricepo Tellon Trading, Inc. The Hertz Corporation TransPerfect Wegmans Food Markets, Inc.
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》》》 對(duì)留學(xué)感興趣的點(diǎn)擊咨詢!
更多留學(xué)問題,可撥打新通免費(fèi)咨詢熱線:400-618-8866,或通過【】向新通專家提問,我們會(huì)有資深留學(xué)老師為您一一解答。關(guān)注微信新通留學(xué)南京(shinyway-nj)與小新互動(dòng),小新知無不言哦。

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