托福閱讀：國(guó)外媒體雙11阿里巴巴報(bào)道

China'santi-Valentine's Day is the world's biggest day for online shopping

中國(guó)的“光棍節(jié)”成為全球最大的網(wǎng)上購物節(jié)

There are too many men in China。

中國(guó)的人太多了。

That’s not the complaint of alove hungry young Chinese bachelor, but rather a statistical fact: by the year 2020, approximately 30 million more men will reach adulthood and enter the mating market than women. That may not make Chinese men happy, but it’s becomea huge annual boost to China’s online retailers. How? Back in theearly 1990s, Chinese singles created a sort of anti-Valentine’s Day called Singles’ Day, an annual celebration of bachelorhood or bachelorrettehood taking place on November 11.(numerically, 11/11, the date of lonely “1s。”)

但是這不僅僅是對(duì)缺愛的中國(guó)單身狗太多的抱怨，而是一個(gè)不容爭(zhēng)辯的事實(shí)：到2020年，中國(guó)將會(huì)有3000多萬的適婚男性，而這一數(shù)據(jù)多于女性。中國(guó)的男人們當(dāng)然不樂于接受這樣一個(gè)事實(shí)，但是對(duì)于中國(guó)的網(wǎng)上零售商來說，卻是每年的一個(gè)巨大商機(jī)。光棍節(jié)是如何成為購物狂歡節(jié)的呢?這可以追溯到90年代早期，當(dāng)時(shí)的中國(guó)單身漢們創(chuàng)造了一個(gè)類似于抵制情人節(jié)的節(jié)日，他們稱之為“光棍節(jié)”，以此作為單身男女們一年一度的狂歡之日。“光棍節(jié)”之所以定在11月11日，是因?yàn)樗膫�(gè)阿拉伯?dāng)?shù)字“1“形似四根光滑的棍子，而光棍在中文有單身的意思。

Singles’ Day has since evolvedinto a major shopping holiday, similar to Black Friday or Cyber Monday here inthe U.S. And just as U.S. corporations like Hallmark adopted Valentine’s Day asan opportunity to boost sales, Chinese online retailers like Alibaba, a massiveonline marketplace, have embraced the cultural phenomenon that is Singles’ Day。

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然而光棍節(jié)自此卻逐漸成為一個(gè)購物盛宴，與美國(guó)的黑色星期五(美國(guó)感恩節(jié)后的圣誕節(jié)大采購)或者網(wǎng)絡(luò)星期天(美國(guó)感恩節(jié)假期之后的第一個(gè)上班日的網(wǎng)購促銷活動(dòng))相似。就像美國(guó)霍曼公司利用情人節(jié)進(jìn)行促銷一樣，中國(guó)的網(wǎng)上零售商，例如阿里巴巴，一個(gè)大型購物網(wǎng)站，也充分利用了光棍節(jié)進(jìn)行促銷。

And that embrace comes. China’s Alibaba online marketplace alone reported over $9 billion in sales on Tuesday,skyrocketing past the company’s previous Singles’ Day record of about $5.9billion, MarketWatch reports. Those are stunning numbers — by comparison, U.S. consumers spent just $1.2 billion online during Black Fridaylast year, according to ComScore, andanother $2.29 billion during Cyber Monday, per Adobe Systems. (Factoring in physical store sales, total Black Friday weekend spending in the U.S. last year was a hair over $57 billion。) Those numbers come just two months after Alibaba went public in a $25 billion U.S.-based public offering,which has since hit the record books as the world’s biggest-ever IPO。

顯然，在光棍節(jié)這一天促銷是很明智的。根據(jù)MarketWatch的報(bào)道，單單阿里巴巴一個(gè)購物網(wǎng)站在周二一天的零售額就達(dá)到90億美元，大大刷新了去年59億的記錄。與美國(guó)相比，這顯然是一個(gè)驚人的數(shù)字。根據(jù)ComScore，去年的黑色星期五，美國(guó)的消費(fèi)者只花了12億在網(wǎng)上購物，而在網(wǎng)絡(luò)星期天，這一數(shù)字是22.9億(加上實(shí)體店，黑色星期五的總銷售額超過570億)。這一驚人數(shù)字發(fā)生在阿里巴巴上市之后，兩個(gè)月前，阿里巴巴剛剛在美國(guó)上市，融資達(dá)250億，成功刷新了全球首次公開募股金額的記錄。

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